Juul also purchased ad space in Seventeen magazine, and on the Nick Jr. Īfter a large social media marketing campaign, Juul became the most popular e-cigarette in the United States by the end of 2017 and had a market share of 72% as of September 2018. Juul received a $2 billion bonus to distribute among its 1,500 employees. Altria (formerly Philip Morris Companies ), acquired a 35% stake in Juul Labs for $12.8 billion on December 20, 2018.
Juul Labs was co-founded by Adam Bowen and James Monsees and is headquartered in San Francisco. Juul Labs makes the Juul electronic cigarette, which atomizes nicotine salts derived from tobacco supplied by one-time use cartridges. ( / ˈ dʒ uː l/, stylized as JUUL Labs) is an American electronic cigarette company that spun off from Pax Labs in 2017.
